Introducing... EWG Verified!

Oh em gee.... you already know how much I adore the Environmental Working Group and their efforts to make learning about healthier beauty products so stinking easy.

That's why I'm thrilled to announce their new campaign - EWG Verified.

Basically, they've taken their Skin Deep Database one step further and are granting a special EWG Verified mark to products that meet their rigorous requirements.

Now, when you see this mark on a product while you're shopping you will know that it is free of all ingredients that are of concern to the EWG, is transparent in ingredient labeling (including fragrance ingredients! Yippee!), and is manufactured using the best practices. 


To celebrate the launch of the campaign the EWG curated several Beauty Baskets chock full of a few of the 118 EWG Verified products. I'm so excited to share them with you, and also offer you a chance to win one yourself! To enter the giveaway, just follow the link at the end of the post. Now, on to the goodies :)


A Few of the EWG Verified Products 

Silk Therapeutics Eye Revive

Cocoon Apothecary Eyewaken Eye Cream

Cocoon Apothecary Rosy Cheeks Facial Cream

MyChelle Dermaceuticals Refining Sugar Cleanser

Beauty counter Nourishing Cleansing Balm

Biossance The Revitalizer

W3LL People Bio-Brightener Stick

Sally B's Glossy Lip Gloss

Rejuva Minerals Pur Lips Moisturizing Lipstick

Purely Great Unscented & Citrus Cream Deodorant

Celtic Complexion Creme

Sally B's B Quenched Facial Oil

Makes 3 Organic Orange Blossom Soap Bar

Makes 3 Organic Lavender Cheek to Cheek Body Balm

Just The Goods Vegan Perfume Oil

Just The Goods Body Butter


Don't forget to visit the NEW EWG Verified Website and enter the giveaway below! 


This is a sponsored conversation written by me on behalf of EWG VERIFIED™. The opinions and text are all mine.

Comments submitted may be displayed on other websites owned by the sponsoring brand.

A Beginner's Guide to Choosing Green Beauty Products

I am passionate about getting all you beauties transitioned to using healthier, less toxic cosmetics. In this video, I'll tell you why you need to, what those toxic ingredients are doing to you, and easy ways to find healthier (but equally high performance) products.

Learning how to choose Clean Beauty products can be really confusing if you're just starting out. Did you know that your skin is your largest organ and absorbs up to 64% of what has been put on it within seconds? That is so scary once you know how dirty your favorite makeup and body products are.


Sadly, the US only bans about 11 toxic chemicals from being using in our personal care products. Europe bans over 1300!


So where should you start?


The first thing you need to know is that you should not grab a pretty, shiny box that claims to be "natural". There are no regulations regarding using the word natural.


To start, you'll want to avoid these chemical bad guys:


1. Parabens. Parabens are preservatives that keep harmful microbial growth from occurring. BUT. They are known to throw off your endocrine system (by mimicking estrogen) and they are also carcinogens. 


2. Phthlalates - Phthalates are plasticizers which are also endocrine disruptors and carcinogens. They've also been linked to birth defects. These are often found in nail polish and hair products. 


3. Oxybenzone. Oxybenzone is a chemical sunscreen ingredient that is linked to birth defects and disrupt the endocrine system. Look for sunscreens that use zinc oxide or titanium dioxide instead.


4. Synthetic Fragrance / Parfum / Perfume. Fragrance is a catch-all term that can mean a toxic chemical cocktail of up to hundreds of chemicals that are combined to create one signature scent. Many of these chemicals have never been tested for safety! They are also extremely irritating, in addition to being endocrine disruptors and carcinogens.  Look for products that use pure essential oils to create their signature scent instead. 


5. Petrochemicals. Petroleum based products are typically used as thickeners or emulsifiers to make your products spread across the skin a bit easier. Once again, these bad boys can be contaminated with (or be) carcinogens, and they tend to be just kind of yucky on the skin. 


6. Sulfates. These are antibacterial or emulsifiers. However, they tend to be highly irritating, cause organ toxicity and are very drying. Look for these in hand soaps, toothpastes and hair products. The most common versions are Sodium Laurel Sulfate and Sodium Laureth Sulfate. 


If you're looking to learn more about choosing Clean Beauty products, be sure to check out my course, Clean Beauty Academy.  Click here to learn more about Clean Beauty Academy.